More Than Your Average Small Business Digital Marketing Agency
At Kilton Consulting we deliver outstanding results for small businesses across 3 key core areas: branding, web design, and digital marketing.
We will manage every aspect of your brand and reputation to help you stand out from the crowd.
We will build you a search engine optimized website that is designed for your business from the ground up.
From developing a marketing strategy, developing a social media presence, and advertising your brand and business to your high-value market, we can handle all your marketing and advertising needs.
We asked Kilton Consulting for a full rebranding of our small business. We couldn’t happier and our customers too.Amanda Smith, IDECC
Kilton Consulting took care of our online marketing with some amazing results. We are now the first result in every search engine!Sherman Wallace, Bernard Enterprises
Kilton Consulting is a digital marketing agency that caters to small businesses . We offer a full range of services at an economical price.
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Digital Marketing as defined by Hubspot:
How does a business define digital marketing?
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.
Here’s a fast rundown of some of the most common digital marketing methods and the channels involved in every one.
This is the procedure of optimizing your site to “rank” better in search engine results pages, pumping up the amount of organic (or free) traffic your site gets. The channels that take advantage of SEO consist of blogs, infographics, and sites. There are several methods to approach SEO to create certified traffic to your website. These include:
On-page SEO: This kind of SEO concentrates on all material that exists “on the page” when looking at a site. By investigating keywords for their search volume and intent (or significance), you can respond to concerns for readers and rank higher on the online search engine results pages (SERPs) those concerns produce.
Off-page SEO: This type of SEO concentrates on activity that occurs “off the page” when seeking to optimize your site. “What activity not on my own site could impact my ranking?” You might ask. The response is inbound links, also called backlinks. The variety of publishers that link to you, and the relative “authority” of those publishers, impact how highly you rank for the keywords. By networking with other marketers, writing guest posts on these sites (and linking back to your website), and producing external attention, you can earn the backlinks you require to move your site up on all the right SERPs.
Technical SEO: This type of SEO concentrates on the backend of your website, and how your pages are coded. Image compression, structured information, and CSS file optimization are all types of technical SEO that can increase your site’s loading speed. In essence, an essential ranking considers the eyes of online search engine.
This phrase denotes the creation and promotion of content assets to produce brand awareness, traffic development, list building, and consumers. The channels that can play a role in your content marketing strategy consist of:
Post: Writing and publishing posts on a business blog site assists you to demonstrate your industry knowledge and produces natural search traffic for your business. This ultimately gives you more chances to transform site visitors into leads for your sales group.
Ebooks and whitepapers: Ebooks, whitepapers, and other long-form content help, even more, educate site visitors. It allows you to exchange content for contact information, creating leads for your business and moving people through the purchaser’s journey.
Infographics: Sometimes, readers want you to reveal, not tell. Infographics are a type of visual material that helps site visitors picture a principle you want to help them discover.
Social Media Marketing
This practice promotes your brand name and your content on social network channels to increase brand name awareness, drive traffic, and generate customers for your company. The channels you can utilize in social media marketing include:
Pay Per Click (PPC)
Pay Per Click is an approach of driving traffic to your website by paying a publisher whenever your advertisement is clicked. Among the usual kinds of PPC is Google Ads, which allows you to pay for top slots on Google’s online search engine results pages at a price “per click” of the links you put. Other channels where you use PPC include:
Paid advertisements on Facebook: Here, users can pay to personalize a video, image post, or slideshow, which Facebook will utilize it to the newsfeeds of individuals who are like your business’s target audience.
Twitter Ads campaigns: These allow users can pay to put a series of posts or profile badges to the news feeds of a particular audience, all dedicated to accomplishing a specific objective for your business. This goal can be site traffic, more Twitter followers and tweet engagement.
Sponsored Messages on LinkedIn: Here, users can spend money to send out messages straight to particular LinkedIn users based on their career industry and background.
Native advertising refers to advertisements that are mostly content-led and included on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a great example. However, many people also think about social media advertising to be “native”– Facebook marketing and Instagram advertising.
Marketing automation is the software that serves to automate your fundamental marketing operations. Lots of marketing departments can automate repeated jobs; they would otherwise do by hand, such as:
Email newsletters: Email automation does not merely enable you to immediately send emails to your subscribers. It can also assist you in shrinking and broadening your contact list as needed, so your newsletters are just going to the individuals who wish to see them in their inboxes.
Social media post scheduling: If you wish to grow your organization’s existence on a social network, you need to post frequently. This makes manual posting a little bit of an unruly process. Social network scheduling tools push your material to your social networks channels for you, so you can invest more time concentrating on content technique.
Lead-nurturing workflows: Generating leads, and turning those leads into customers, can be a lengthy procedure. You can automate that procedure by sending out leads specific emails and material once they fit particular requirements, such as when they download and open an ebook.
Project tracking and reporting: Marketing campaigns can consist of lots of various individuals, emails, material, webpages, telephone calls, and more. Marketing automation can assist you in sorting whatever you deal with by the campaign it’s serving. After that track, the performance of that project based upon the progress all of these elements make over time.
Businesses utilize email marketing as a way of interacting with their audiences. Email is frequently used to promote material, discounts, and events, along with to direct people towards the business’s website. The kinds of emails you might send in an email marketing project consist of:
Blog subscription newsletters.
Follow-up emails to site visitors who downloaded something.
Client welcome emails.
Holiday promotions to commitment program members.
Tips or comparable series emails for client nurturing.
Online PR is the practice of securing made online protection with digital publications, blogs, and other content-based sites. It’s similar to traditional PR, however, in the online area. The channels you can utilize to maximize your PR efforts include:
Reporter outreach through social networks: Talking to journalists on Twitter, for example, is a great way to establish a relationship with the press that produces made media opportunities for your business.
Engaging online evaluations of your company: When someone examines your business online, whether that evaluation is excellent or bad, your instinct might be not to touch it. On the contrary, engaging company reviews help you humanize your brand name and deliver compelling messaging that protects your track record.
Engaging talk about your site or blog site: Similar to the method you ‘d react to reviews of your company, responding to people who are reading your content is the very best way to produce efficient conversation around your industry.
Inbound marketing refers to a marketing approach wherein you bring in, engage, and pleasure customers at every stage of the purchaser’s journey. You can utilize every digital marketing strategy noted above, throughout an incoming marketing method, to develop a customer experience that deals with the client, not versus them. Here are some traditional examples of inbound marketing versus standard marketing:
Blogging vs. pop-up ads.
Video marketing vs. industrial advertising.
Email contact lists vs. email spam.
With sponsored material, you, as a brand name, pay another business or entity to create and promote content that mentions your brand or service in some method. A popular type of sponsored content is influencer marketing. With this kind of sponsored content, a brand name sponsors an influencer in its market to release videos or posts connected to the business on social media.
Another type of sponsored content might be a blog site post or post that is written to highlight a brand name, service, or subject.